Time: 12:20PM – 12:50PM
Topic: Postal Services
Antony has nearly 25 years marketing experiences, gained through a number of senior roles. He has been with Neopost for the past 12 years, currently in the role of Head of Enterprise Marketing where he leads strategic and operational marketing activities into key segments including enterprise clients, service providers as well as Central Government and the wider public sector.
Antony’s approach to marketing is highly data and insight driven, investing heavily in understanding market drivers and customer challenges within the communications and document management space. He then uses this insight to share relevant, thought leadership based communications and marketing initiatives with customer segments.
From an NHS perspective, organisations are increasingly governed by meeting targets including digital transformation, ‘paperlite’ processes, information governance and ongoing cost pressures. Neopost works with it’s NHS clients to deliver sustainable strategies and process reengineering to assist in meeting these requirements.
Antony is the author of multiple white papers, articles and supplements on topics ranging from channel shift and communications strategies to meeting the requirements of GDPR.